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Creative iMedia

R082 - Creating Digital Graphics

Learning Objective 1: Researching

LO1 is worth 18 marks. You need to show that you understand about:

  1. how and why digital graphics are used in the real world
  2. the file formats used for digital graphics
  3. how the properties of digital graphics effect quality
  4. the ways that the audience and purpose of graphics influence their design

This needs to be a summary with examples of real graphics included. These might be annotated to show that you understand how graphics are used and how they are composed. This is particularly useful for part 4.

Because it's a summary you don't need to write loads of detail, but you do need to make it clear that you understand how things work.

PDF iconThe key rules for the assessment

Make sure that you don't copy information from books, websites or other people. This is plagiarism and will be really obvious to the person who marks your work. You will get no marks for that section and may get into trouble with the exam board as well.
You need to write in your own words and reference where you took your ideas from.

A copy of the markgrid for this LO is at the bottom of this page.

Row 1 - Purposes of Graphics and File Formats

Make sure you're clear what the exam board means by a digital graphic. Think about this when you're including examples.

PDF iconWhat are Digital Graphics? - a basic definition. Note that there is no need to include this in your work.

Example images are useful for the first part of this row.

PDF iconHow and Why Digital Graphics are used - points from the syllabus

PDF iconHow we use digital graphics - a "textbook" double page spread. Be careful you don't plagiarise this.

PDF iconThe five purposes of digital graphics (why we use them) - a "textbook" double page spread. Be careful you don't plagiarise this.

For file types and formats, some way of summarising the information is helpful. You don't need example images for this.

PDF iconThe file types and formats - the list from the syllabus

PDF iconImage File Types - Bitmap and Vector - a "textbook" double page spread. Be careful you don't plagiarise this.

PDF iconSix file formats you need to know - a "textbook" double page spread. Be careful you don't plagiarise this.

Row 2 - Properties, purpose and audience

You might have written about some these sections already if you've used lots of example images in your Row 1 write-up. That's OK - there's no need to write it out again, but make sure you cover this row properly.

PDF iconProperties of digital graphics - points from the syllabus

For purpose and audience the exam board have said that they would like you to be "forward looking" in what you produce.

That is, don't just spend time annotating examples of different types of digital graphic to show how they have been made appropriate for their purpose and for the audience. Instead they'd like you to focus on what you would do if you were to make products for a specific audience.

PDF iconPurpose and audience - points from the syllabus

The Markgrid:

Don't forget that you only need to produce a summary.

Markgrid LO1
Note: this markgrid image is a copy of the one included in the sample assessment briefs produced by OCR in 2019. These are available freely on the OCR iMedia webpages. It is copyright OCR and reproduced here to make access easier for students. No attempt to claim copyright is being made. I asked the chief moderator at a meeting in July 2018 if it was OK to put it on the web and he said it was...